Founder and CEO of INUSUAL, a global innovation leadership firm that fosters leaders and organizations to be extraordinary. He helps companies to cultivate a culture of innovation, and foster a positive change through the leadership of innovation and works as a teacher, speaker, mentor and coach with entities of all kinds. He is an Executive Coach for ICF, Certified Coach in The Leadership Circle®, Certified Trainer in Simplexity Thinking®, Belbin Team Roles® Certified Consultant in NPS® and Salesforce®. In 2010 he wrote “Digital Strategy” published by Deusto (Planeta).