Dr. Ma-Lorena Escandon-Quintanilla is an Assistant Professor for the School of Creative Industries at Ryerson University. Lorena is a creative animator and a consultant in innovation, creativity, and new product development. She studied Information Technology at the University of Monterrey in Mexico, earned a master’s degree in Entrepreneurship at Lund University in Sweden, and a PhD in Innovation Management at the École de Technologie Supérieure in Montreal, Canada. In her research, she combined theories of idea generation with the use of information technologies – specifically, how to use data analytics to create innovative ideas. Her academic fields of expertise are innovation management, collaboration processes, and innovation tools and techniques. She is interested in helping individuals and teams identify areas of opportunity for innovation, facilitating collaboration, and knowledge dissemination.