Dr. Katie Lebel is an Assistant Professor in the Department of Marketing Management. Her research is focused in the area of sport marketing, with a particular interest in digital brand management and social media engagement strategies. This work has resulted in several publications as well as consulting opportunities with both athletes and sport organizations.A former NCAA Division I athlete, Katie earned her PhD at The University of Western Ontario where her dissertation focused on the use of Twitter as a branding tool for professional athletes. She began her academic career at St. John’s University in New York City and joined the TRSM faculty in the fall of 2016. She is currently investigating social media engagement preferences among sport fans and collaborating on research that is exploring the role of social intelligence on sport sponsorship.