Senior Vice President, Brand Strategy

As Senior Vice President of Brand for Bell Canada, Rick Seifeddine is responsible for the recent re-branding of Bell Canada, advertising for all of Bell’s business units, visual design, as well the management and direction of all communications agencies working for Bell.

Prior to his position with Bell, Rick was Vice-President of Brand and Advertising for TELUS Mobility (responsible for the creation of the TELUS brand using animals and flowers), Vice-President of Wireless Sales for TELUS in Québec, and Vice-President of Brand and Advertising for the former Clearnet Communications Inc.

Before joining the telecom industry, Rick worked in corporate strategy development and marketing communications with such organizations as Canada Consulting Group (now BCG) of Toronto, the Toronto Olympic Committee (where he prepared and submitted Toronto’s candidature for the 1996 Olympics), event marketing agency Lang & Associates and Toronto’s Harbourfront Centre, where he served as Corporate Development Manager.

Rick was born and raised in Montréal and has an Honours Degree in the History and Philosophy of Science from Harvard University.