Pierre Balloffet

HEC Montréal

Associate Professor

Department of Entrepreneuriship and Innovation

Pierre Balloffet’s interests include health and well-being communication and marketing, infomediation of markets and multichannel integration, management decision making and knowledge acquisition, and performance measurement. He is responsible for the Graduate Diploma in Marketing and Communication (D.E.S.S.), and is Associate, Chair of Commercial Space and Customer Service Management.