Professor
HEC Montreal
Dr. Mai Thi Thanh Thai is Associate Professor at HEC Montreal and the founder and director of Social Business Creation (SBC). Using gamification methods, the SBC program teaches social entrepreneurship and social business models that use market mechanisms to solve social issues. At HEC Montreal, she teaches social entrepreneurship, new venture creation, strategies in transitional markets, and qualitative methods. Her research focuses on the link between entrepreneurship and its socioeconomic, cultural, and political contexts. She was the editor-in-chief of the Journal of Small Business and Entrepreneurship from 2015 to 2020, during which she led the journal to unprecedented growth in terms of full-text downloads, manuscript submissions, and journal rankings. She has published several articles in peer-reviewed journals, contributed many book chapters, edited two books, and made presentations at numerous academic conferences. She is a lifetime member of the Beta Gamma Sigma AACSB-Honour Society. Mai Thai has won many local and international awards for her performance and commitment in her different roles as a researcher, teacher, and entrepreneur throughout her career.