Considered one of the greatest experts in innovation in Spain, he devotes much of his time to encouraging and helping people to improve their organizations through dynamizing their innovation teams and projects. For this reason, he devised and founded two main projects: Infonomia, an innovation services company, a source of ideas for hundreds of innovators, and Co-society, an initiative to encourage and facilitate the systematic business intersection between companies from different sectors. He has published more than 30 books and over 1,000 short articles on science, technology and innovation.