© Brooke Rutherford
*Veuillez noter que le programme est sujet à changement sans préavis
L'École d'été en management de la création propose une immersion inédite d'une semaine dans chacune de ces deux villes bouillonnantes en matière de créativité que sont Montréal et Barcelone. Cours, visites, conférences, rencontres et expériences créatives ponctuent les journées. Si rythme est intense, les découvertes sont multiples et incessantes et la convivialité toujours au rendez-vous.
Les participants de l'international sont attendus à Montréal la veille du début du programme, soit le jeudi 28 juin, car nous débuterons tôt le vendredi matin.
La journée commencera avec une visite exceptionnelle chez Bombardier Produits Recreatifs Inc (BRP). Les autobus pour s'y rendre partiront à 7h45 le vendredi matin. Le retour se fera en après-midi.
Un cocktail de bienvenue sera offert à l'Hôtel de Ville situé au 275, rue Notre-Dame Est dans le Vieux Montréal à partir de 17h30.
Friday June 29thWELCOMEVENUE : Design and Innovation Centre of BRP, 565, de la Montagne, Valcourt; Montreal City Hall, 275, rue Notre-Dame Est
7:30 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest
9:45 - 10:00
Welcome to the Design and Innovation Center of Bombardier Recreational Products
Denys LAPOINTE (Executive Vice-President, BRP)
10:00 - 10:45
Guided tour of BRP
11:00 - 12:30
The Ideation process at BRP
Denys LAPOINTE (Executive Vice-president, BRP)
12:30 - 14:00 Lunch
14:30 - 16:30 Return to Old Montreal
17:30 - 19:00 Welcome cocktail - Montreal City Hall Richard DESCHAMPS (Member of the Executive Comittee, Ville de Montréal) |
Saturday June 30thINTRODUCTION TO THE CREATIVE ECONOMY
VENUE: HEC Montréal, 3000, chemin de la Côte-Sainte-Catherine, Standard Life Room, 1st Floor
8:30-9:30 Welcome to the Summer School Patrick COHENDET (HEC Montréal) Réal JACOB (HEC Montréal) Laurent SIMON (HEC Montréal) Lucy STOJAK (HEC Montréal) Francesc Sole PARELLADA (UPC) Jaume VALLS (UB)
9:30 - 10:15 Introduction of Participants Louis-Félix BINETTE (HEC Montréal) Francis GOSSELIN (HEC Montréal)
10:30 - 12:30
The Creative Economy: Challenges and Issues
Patrick COHENDET
Laurent SIMON
12:30 - 14:00 Lunch
14:00 - 14:30 The anatomy of Creative Cities Patrick COHENDET Laurent SIMON
14:30 - 16:45 Creative Experience: Pecha-Kucha on creativity in cities and territories 17:00 - 20:00 Venue: HEC Montréal, Restaurant le Cercle, 3000, chemin de la Côte-Sainte-Catherine, 6th floor
Jérome Payette Jazz Ensemble
17:45-19:00 Creativity workshop: making the perfect omelette! The art of cooking: mixing creativity and tradition Francesc Sole PARELLADA (UPC) Gilles LAROUCHE (HEC Montréal)
19:00-20:00 Cocktail & Jazz Jérôme Payette Jazz Ensemble |
Sunday July 1stDISCOVERING MONTREAL, A CREATIVE CITYVENUE: A Space for Life, 4101, rue Sherbrooke Est; ÉTS, 1100, rue Notre-Dame Ouest
7:30 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest
8:00 - 9:00 Breakfast: an experience at the Biodôme, Underground Place, the St. Lawrence Marine Ecosystem
Introduction Charles-Mathieu BRUNELLE (Director General, A Space for Life) Rachel LÉGER (Director, Biodôme)
9:30 - 10:15 Visit of the Biodôme
Transfer to the Insectarium
10:30-11:15 A Living Lab: the metamorphosis of the Insectarium and the creative process behind it / Visit Anne CHARPENTIER (Director, Insectarium)
11:15 - 12:15 Transfer and visit of the Biodiversity Centre 1000 Days for the Planet
12:15 – 13:15 Lunch, Inner Courtyard/Atrium of the Biodiversity Centre
13:15-14:15 Discovering and experiencing the Botanical Gardens: the Greenhouses and the Courtyard of the senses
14:15 - 16:45 Departure and Guided tour of Montreal, a creative city
17:00-19:00 The visions behind the Quartier de l'Innovation Yves BEAUCHAMP (Director, ÉTS) Camille GAGNON (President, Innovitech)
Cocktail reception
Free evening |
Monday July 2ndMEETING WITH MONTREAL CREATORSVENUE: Maison Radio-Canada, 1400, boul. René-Lévesque Est
9:00 - 9:30 3Rs: Review - Reflect - Recreate
An unexpected meeting of creative minds: prelude with Kent Nagano, Director, Montreal Symphony Orchestra (video presentation) and DJ Champion, Electronic musician & composer Discussion: DJ CHAMPION Sylvain LAFRANCE (HEC Montréal)
Roger PARENT (President, réalisations.net)
Michel DALLAIRE (President, Michel Dallaire Design Industriel Inc.)
Lunch
14:00 – 16:00 Round table on Creativity Liz VANDAL (President, Vandal Costumes)(TBC) Paul DEUTSCHMAN (President, Deutschman Design) Roger Parent DJ Champion Michel DALLAIRE Joanna BERZOWSKA (XS Labs)
Free afternoon and evening |
Tuesday July 3rdCREATIVE INDUSTRIES: CIRCUS & VIDEO GAMESVenue :
Cirque du Soleil (CDS), 8400, 2e avenue;
8:30
Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest
9:30 - 10:45 Guided tour of the Cirque du Soleil
The creative process at the Cirque du Soleil: experience and theoretical framework Gary SAVAGE (Director, Centre for Research and Innovation in Performance (CRIP)) Fabrice BECKER (Director, Content for New Creations - Casting, Performance and Trends) Bernard PETIOT (Vice-President of Casting & Performance) Benoît MATHIEU (Vice-President Costumes & Creative spaces) Sylvie GENEAU (Director, planning & Assistant, VP Casting) Discussion: Patrick COHENDET Laurent SIMON
Lunch at the Cirque du Soleil
Departure for Ubisoft
The video game industry: positioning and behind the scenes Francis BAILLET (HR Director, Ubisoft Montréal) Jean GUESDON (Assassin's Creed Brand Content Manager)
Feedback and lessons learned Patrick COHENDET Laurent SIMON Mickael BLOCH (HEC Montréal)
16:00-16:45 Guided tour of Ubisoft
20:00 Venue: Chapiteaux du Cirque du Soleil, Old-Port of Montreal
An evening at the Cirque du Soleil Amaluna |
Wednesday July 4thOPEN INNOVATION AND CO-DESIGNVenue: ÉTS, 1100, rue Notre-Dame Ouest; Planétarium, 1000, rue St. Jacques
9:00 - 9:30 3Rs: Review - Reflect - Recreate
9:30 - 10:15 Transfer of ideas and knowledge in open innovation environments Raouf NAGGAR (Head of strategic development, IREQ) Discussion: Patrick COHENDET Laurent SIMON
Theory of Creativity: the TRIZ approach
11:15 - 12:00 Economics of Creativity & SMEs Francesc Sole PARELLADA (UPC)
12:00-12:30
Creativity and Financing: a case study of UPC Susana SANCHEZ GALVE(UPC)
12:30 -13:45 Lunch
14:00 - 17:00 Visit of the Planetarium Daniel MALO (SidLee Architects)
Co-design Workshop Louix-Félix BINETTE Patrick COHENDET Louis-Étienne DUBOIS (HEC Montréal) Laurent SIMON
17:00 - 19:30 Cocktail and visit Phéromone and SidLee (TBC)
Free evening |
Thursday July 5thCREATIVE MARKETING - FASHIONVenue: Bell Campus, 1, Alexander Graham-Bell, Île-des-Soeurs; Groupe Dynamite, 5592, rue Ferrier
8:00 Meeting point: Holiday Inn Midtown Hotel 420, rue Sherbrooke Ouest
Welcome to the Bell Campus- Ile-des-Soeurs
9:15 -9:45 3Rs: Review - Reflect - Recreate
Bell: tradition and innovation Elaine BISSONNETTE (Director, Brand strategy)
Creative branding and marketing of Bell Rick SEIFEDDINE (Senior Vice-President, Brand Strategy) Discussion: Pierre BALLOFFET (HEC Montréal) Jean-Jacques STRÉLISKI (HEC Montréal)
12:00 - 12:45 Guided tour of the Bell Campus
12:45-14:00 Lunch at Bell
14:00 Departure for Groupe Dynamite (TBC)
14:30 - 17:00 From concept to execution: the ever changing fashion market Frank ROCCHETTI (Senior Director, Visual) Marie-Pierre BOSSÉ (Manager, Store Design) Arianne DE WARREN (Senior Marketing Manager)
Mode Montréal Robert PARÉ (Head of division, Communications, City of Montreal)
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Friday July 6thCIVIC CREATIVITY
Venue: HEC Montréal, 3000, chemin de la Côte-Sainte-Catherine
9:00-9:45 3Rs: Review - Reflect - Recreate Lessons learned industry - academia Vincent LEENHARDT (VP Innovation, Oxylane) Lise BOILY (University of Ottawa)
9:45 - 10:30 Brazilian Techno brega & funk carioca Marlei POZZEBON (HEC Montréal)
10:45-11:30 Aeroplan: creative business initiative geneviève bich (Vice-president, People & culture, Aimia Canada)
11:30-12:45 Creativity workshop: the art of improvisation Sacha GHADIRI (HEC Montréal)
12:45-13:15 Bridge to Barcelona Jaume VALLS
Afternoon Departure for Barcelona
*Program subject to change without notice |
Saturday July 7th
ARRIVAL
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Sunday July 8th
WELCOME
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Monday July 9thMEDIA INDUSTRY, ARCHITECTURE AND BARCELONA ACTIVA
VENUES : Barcelona Activa (C/Llacuna, 162)
9:00-9:30 Welcome Speech Salvador ALEMANY (president of the UB Governing Council)
9:30 - 11:45 Creativity, business models and the media industry Sylvain LAFRANCE and Patrick BEAUDOIN (Radio-Canada), two representatives of the Corporacio Catalana de Mitjans Audiovisuals (Catalan Broadcasting Corporation) and Pierre-Jean BENGHOZI (École Polytechnique de Paris)
12:15 - 13:00 From Agbar tower to Hotel Porta Fira Fermin Vasquez (B720 Architect)
13:00 - 14:00 The 22@ Innovation district Josep M. PIQUÉ (Barcelona City Councilor)
14:00 - 15:00
Lunch
15:00 - 16:00
Visit of 'Barcelona Activa Entrepreneurship Centre & Incubator' 16:15 - 17:30
Visit of the Agbar Tower
17:30 - 19:30
Visit of Media Tic
Enric RUIZ-GELI (Cloud9)
19:30 Return to the Barcelona city center
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Tuesday July 10th
DESIGN
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Wednesday July 11thSCIENCE AND TECHNOLOGYVENUE : Institut de Ciencies Fotoniques (ICFO) (Castelldefels); MIBA
8:15 - 9:00 Meeting point: Plaça Catalunya, between Portal de l'Àngel and Les Rambles (olivia Hotel)
9:00 - 9:30
3Rs: Return, Reflect, Recreate
9:30-10:30 Presentation of the INstitute of Photonic Sciences
11:00 - 12:30 Doing research in photonic sciences; creativity and talent Lluis Torner (ICFO)
12:30 - 13:45
Learning from ICFO experiences
13:45 - 15:15 Lunch
15:15
Return to Barcelona
Free afternoon
19:30-21:30 Visit of MIBA (Museu d'Idees i Ivents de Barcelona) and debate with Pep Torres (director) 21:30
Dinner 'Feed your senses'
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Thursday July 12th
GASTRONOMY AND FOOD INDUSTRIES
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Friday July 13th
CREATIVE INDUSTRIES AND CLOSING CEREMONY
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Saturday July 14th
SUMMER SCHOOL DEBRIEFING
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