Nicolas Poitras joined Bell in 1994. He held multiple strategic positions within the communications field, for the Business Market and Mass Market, before taking the leadership of all Marketing Communications for Residential Services across Canada. He leads a team of Directors in Montréal and Toronto, who essentially manage the promotion of Bell TV, Internet and Home phone services. His strategic role in the Province of Québec brought him to lead various large-scale projects, like the launch of the Fibe network in Québec City. His advertising campaigns have been rewarded many times, from Publicité Club de Montréal to Cannes Lions International Festival. Before joining Bell, Nicolas completed his degree at Laval University and worked as a radio announcer and journalist in a radio station in Québec City.