After a career as account director and strategic planner in advertising for global and local CPG brands, she co-founded Cookbooth, a platform that connects culinary professionals, food brands and foodies through a tool designed to manage, promote and sell step-by-step photo recipes. Since January 2016, she is the Managing Director of Food Republik, Food Tech Innovation & Idea Lab at the intersection of food, technology and design. Their goal? Innovate by transforming trends into actionable products, services and businesses that have a positive impact on the way we produce, manufacture, distribute, shop, eat and recycle food.