Michelin
Vice President Strategic Anticipation, Innovation & Sustainable Development

Erik Grab has more than 10 years of market research experience in the automotive industry and more than 10 years of consulting and marketing experience both gained in agency and client-side roles. Since 2009, he has been taking on different responsibilities in the innovation and strategic anticipation fields for a global company. He began his career at Michelin as Sales Representative and then as Market Research Officer before moving agency-side where he held a number of senior roles for GfK and Icon / Added Value. Erik was recruited by Michelin again in 2003 as Worldwide Marketing Director, first for the truck division then for the passenger car division. In 2012, he was appointed Vice President Strategic Anticipation, Innovation & Sustainable Development for Michelin Group. In his current role, Erik focuses on understanding the challenges and opportunities presented by the emergence of new technologies and business models and the increasing demand for new mobility solutions worldwide.